Domhan Mór na Gaeilge / The Big World of Irish

Is feachtas é Domhan Mór na Gaeilge atá tiomanta ag carachtar a bhfuil sé d’aidhm aige nascadh le páistí óga agus lena dtuismitheoirí lena spreagadh i dtreo rogha na Gaeilge. Tá an feachtas urraithe ag Foras na Gaeilge agus á fhorbairt ag Creative Workers’ Co-Operative agus Gael Linn do An Gréasán.

Tuilleadh eolais faoin fheachtas anseo: https://angreasan.ie/domhanmornagaeilge/

Tá an carachtar Bricriú bunaithe go scaoilte ar Bhricriú na mioscaise ón Ruaraíocht. Beidh dúil ag daoine i mBricriú agus beidh sé siotalach, muiníneach, gasta agus fiosrach. Beidh Bricriú le feiceáil ar; i) chartúin ii) leabhair saothair iii) phóstaeir/ghreamaitheoirí agus iv) trasna ardán éagsúil sa chéad chuid den fheachtas seo. Ginfidh an carachtar brí as an Ghaeilge ó pheirspictíocht an pháiste atá ag déanamh a bhealaigh amach fríd Dhomhan Mór na Gaeilge.

Tá súil ag forbróirí an fheachtais seo, Domhan Mór na Gaeilge, go mbeidh páistí faoi dhraíocht ag na deiseanna a osclóidh foghlaim na Gaeilge dóibh. Tá sé mar aidhm ag an fheachtas seo go meallfaidh sé níos mó daltaí leis an Ghaeilge a roghnú mar ábhar i meánscoileanna Béarla ó Thuaidh, agus go meallfaidh sé níos mó daltaí le dul chun na Gaeltachta.

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Domhan Mór na Gaeilge / ‘The Big World of Irish’ is a character-driven campaign which aims to connect with young children and their parents at a key decision making point in their lives and inspire them to engage with the Irish Language. It is funded by Foras na Gaeilge and developed by Creative Workers’ Co-Operative and Gael Linn for An Gréasán.

More information about this campaign here: https://angreasan.ie/domhanmornagaeilge/

The campaign has developed the character Bricriú which is an original conception loosely based on Bricriú the troublemaker in the Ulster Cycle. Our Bricriú has more in common with a sprite from a video game but he does share the original Bricriú’s sense of mischievousness.

Bricriú’s character will be likeable, cheeky, confident, alert and curious!  He will appear in i) animated cartoons ii) workbooks iii) posters/stickers and iv) across social media platforms during this first stage of the campaign. The character will create meaning around the Irish language from the perspective of a young child making the journey into the big world of Irish.

Domhan Mór na Gaeilge hopes to enthrall young children with the opportunities that learning a second language will give them. Studies show that identifying as multilingual acts as a booster in self-confidence and, those that do, achieve higher overall results in their GCSEs.

The campaign hopes to increase uptake of the Irish Language at GCSE level among English-Medium School pupils in the North and increase attendance at Gaeltacht Colleges amongst pupils from English-Medium Schools.